The best financial advisors in California, ranked

4 vetted advisors across Los Angeles, San Francisco— compared by fees, minimums, credentials, and specialty. Skip the guesswork: tell us your goals and we'll rank them for your situation.

Top advisors in California for 2026

Camila Reyes-Durán

CFP® · Pacific Crest Planning · Los Angeles

Entertainment-industry professionals with uneven income

4.9 (108+)0.80% AUM$250k minFee-only

Ingrid Solberg

CFP® · EA · Golden Gate Equity Planning · San Francisco

Startup employees deciding what to do with options

4.9 (143+)$6,000/yr flatNo minimum minFee-only

Rafael Santoro

CFA · CFP® · Presidio Wealth Group · San Francisco

Post-IPO wealth needing a full family-office setup

4.8 (77+)0.60% AUM$2M minFee-only

Jonah Blackwood

CFA · Westside Capital Management · Los Angeles

Real-estate-heavy portfolios needing balance

4.7 (82+)0.95% AUM$500k min

Rankings reflect network ratings and profile completeness, not investment performance. AdvisoryReviews is compensated by participating advisors, which may influence placement. Demo listings shown for template purposes.

Choosing an advisor in California

How much does a financial advisor cost in California?

Among vetted California advisors in the AdvisoryReviews network, ongoing management runs roughly 0.65%–1.10% of assets per year, and flat-fee planning engagements run about $2,400–$6,000 per year. The industry all-in average is closer to 1.25%, which is why comparing before you commit matters.

How do I verify a financial advisor in California?

Look the advisor up on the SEC's Investment Adviser Public Disclosure site (adviserinfo.sec.gov) or FINRA BrokerCheck. Every profile on AdvisoryReviews links to the public record — check registration status, disclosures, and complaint history before engaging anyone.

Should I choose a local California advisor or work virtually?

Both work well. Local advisors offer in-person meetings and familiarity with state specifics; virtual advisors widen the pool to specialists who fit your exact situation. The matcher lets you require local, virtual, or best-fit-either.

What's a fee-only fiduciary, and does it matter?

A fee-only fiduciary is paid solely by you — never commissions — and is legally required to act in your best interest. Most people comparing advisors in California filter for fee-only first; the matcher makes that one tap.

Done browsing? Let the advisors compete.

Two minutes of questions, and every California advisor above — plus the national network — is screened against your goals.

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